A Travel agency wants to get into a new market. This is small business but wants to reach target markets in USA
There are a number of ways to market to the us market for Vietnam.
#1. build a good, easy to use website. If the site is not usable than it wont matter how many visitors you get, none will buy.
#2. Know the competition and be sure your offering something they are not. Exmaples are a better price, easy to use site, or target niche markets like all inclusive resorts or luxury accomidations. another possible market would be himanitarian tourism targeting do-gooders.
#3. Market your site through the major online chanels. SEO, PPC, Media Buys, Email etc.
#4. Identify your primary markets of people most likely to want to travel to Vietnam and partner with with websites that already have access to those markets.
#5. Make sure your travel packages are available through travel search engines so you come up when people are looking for vietnam accomidations and travel packages. Yoou may need to create a product feed for this.
#6. Do not spam. no matter how easy it sounds, in the long term, spam marketing is not a viable option.
#7. Knowing what your packages are or what your budget is could help alot in identifying the best strategies for you.
Let me know if you have further questions.
Posted in small business internet marketing
yes, definitely…the Vietnamese population is increasing here in the U.S., so tourism to Vietnam to experience the people, land, and culture is a great idea to promote.
References :
There are a number of ways to market to the us market for Vietnam.
#1. build a good, easy to use website. If the site is not usable than it wont matter how many visitors you get, none will buy.
#2. Know the competition and be sure your offering something they are not. Exmaples are a better price, easy to use site, or target niche markets like all inclusive resorts or luxury accomidations. another possible market would be himanitarian tourism targeting do-gooders.
#3. Market your site through the major online chanels. SEO, PPC, Media Buys, Email etc.
#4. Identify your primary markets of people most likely to want to travel to Vietnam and partner with with websites that already have access to those markets.
#5. Make sure your travel packages are available through travel search engines so you come up when people are looking for vietnam accomidations and travel packages. Yoou may need to create a product feed for this.
#6. Do not spam. no matter how easy it sounds, in the long term, spam marketing is not a viable option.
#7. Knowing what your packages are or what your budget is could help alot in identifying the best strategies for you.
Let me know if you have further questions.
References :
School of hard knocks. adam@adammarc.com